For this assignment: Please read through the case study carefully – compare the two examples and develop a new idea using the marketing mix (4Ps) framework below. ****single spaced*** Cause and Target – what charity/cause is being supported – who is the target audience (donors) Product what is the product (giveaway) or experience and who are the brand partners? Price what is the donation and how are donor dollars captured? Place Where are the products available and/or events held? Promotion How will the campaign be promoted? Can it go viral? Big Idea – What are the unique attributes of the campaign?