Case Study: The Livestrong and ALS Challenge Case Study

For this assignment: Please read through the case study carefully – compare the two examples and develop a new idea using the marketing mix (4Ps) framework below. ****single spaced*** Cause and Target – what charity/cause is being supported – who is the target audience (donors) Product – what is the product (giveaway) or experience – and who are the brand partners? Price – what is the donation – and how are donor dollars captured? Place – Where are the products available and/or events held? Promotion – How will the campaign be promoted? Can it go viral? Big Idea – What are the unique attributes of the campaign?

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