Consultant Report on the Bank of Nova Scotia towards strategic change

This a two-part report The first part (2400 word) is writing a report to produce a focused strategic analysis of an identified and critical aspect of the bank of Nova Scotia external environment. Demonstrate the implication of this analysis for the strategic marketing position of the organization The second part (3600 words) will be on providing and evaluating strategic and marketing options for the identified organization in part one and making specific recommendations.