DEADLINE IN 1 HOUR 30MINUTES Consumer behaviour of Taitokerauhoney while exporting to hong kong

You have been asked by a small to medium size New Zealand manufacturing business to establish an export market in Hong Kong for their high end/high quality/ range of natural based off the land products (i.e. farm to plate food products). The products should claim to be free of chemical sprays and heavy metals. The products are from ingredients which can be easily traced from source to consumer. Provide only relevant and critical pieces of market segmentation profiling, competitive analysis, consumer behaviour analysis (including where and how products are consumed, where they are purchased, why they are purchased, how much influence word or mouth, reference group leaders and opinion group leaders have, which media sources the market segment(s) is(are) exposed to, etc.)

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