evaluate “service dominant logic” towards building customer relationships and loyalty

PLEASE USE HARVARD REFERENCING Please do not use any complex English(Make it a very easy read). Please you simplified English. Please refer back to UK companies. Please use British English for example “organise” instead of “Organize” Please look at the assignment brief in detail. Please refer to the bottom four references +more (British authors preferably) Wilson A., Zeithaml, V., Bitner, J. and Gremler, D, (2016), Services Marketing Integrating Customer Focus Across the Firm, Berkshire: McGraw Hill. – Lusch, R. and Vargo, S. (2006), Service-dominant logic: reactions, reflections and refinements, Marketing Theory, 6(3) Services marketing : integrating customer focus across the firm Book by Wilson, Alan 2016 Essential Principles of services marketing Book by Palmer, Adrian 2014

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