Introducing a New Product to the Market -SPARKLING WATER WITH FLAVOR

Put yourself in the position of an entrepreneur who is developing a new product – SPARKLING WATER WITH FLAVOR to introduce into the market. Briefly describe the product – . Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss: The overall strategy; why segmenting, targeting, and positioning are useful methodologies Segmentation and targeting choices Characteristics of the target market Why that target market is attractive The positioning strategy Provide justifications, in the form of research, for your decisions and include at least two references to credible sources Your paper should be 2-3 pages in length in APA format

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