Managing Change QB5929 (2020-21)
Please read the New York Times article on the reputational damage experienced by Boeing following two fatal accidents of its 737 Max aeroplanes.
The link to the article is provided below:
Gelles, D. (2020). Boeing’s Max is a saga of capitalism gone awry. (24th November, 2020). https://www.nytimes.com/2020/11/24/sunday-review/boeing-737-max.html
Critically discuss what steps Boeing might take to rebuild its reputation in the aftermath of this image crisis. Ensure you draw on the change models and theories covered on the course to answer the question.
Word limit: 3500 words