Principles of Marketing and Communications in a Digital World

Members of the group will also submit an individual reflective account of 1000 words. This reflective account should describe the experience of the group process involved in producing the group presentation, of the product Kylie Lipsticks from Kylie’s cosmetics. It should include some account of the thoughts and emotional reactions of the members of the group. There will also be an evaluation of: • what went well • not so well • one’s own contribution • others’ contributions. Overall, there is need for the student to analyse the experience and to develop some ideas about enhancing their future performance. Word Limit: 1000 words.

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