Product Development & Operations – Category Manager Analysis

Step 1: Product Life Cycle Read the Product Report for Alikay Naturals Moisturizing Black Soap Shampoo. The Product Report contains important information that will help you to identify where the product stands in the Product Life Cycle and give you clues about what changes customers might like to see. Respond to Rochelle and her team at Alikay Naturals based on the information in the Product Report. Identify where Moisturizing Black Soap Shampoo is currently positioned in the product life cycle. Please describe the rationale for your position.

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