Social Media Plan to Revitalize an Existing Brand

Analysis of the competition and the marketing environment | Situational Analysis COMPETITION (2) Who is your brand’s competition? Discuss all the brand’s major competitors – minimum of 2. What are their social channels and followings like? Complete a brief social media audit for each competitor by detailing what type of content they post, followers/following, and engagement. Briefly discuss their social media strategy. What are the strengths and weaknesses of these competitors? How will your strategy compare or differentiate? After analyzing the competitions’ social channel, explain what you will be doing differently in your strategy. If one of your strategies is similar to a competitor’s, explain how you are going to make your strategy different and unique to your brand