The Instant Gratification of Social Media Marketing

Social media marketing has truly evolved over the last 5 years. We have moved into a new society where everything is at our finger tips, from the latest news story to what your favorite brands are up to. Nothing is private anymore and social media has created a whole a new way to communicate with each other. Social media has become the new word of mouth allowing consumers to speak their minds to everyone. The reverse of that is businesses get instant feedback about how they are doing and what they need to do to make their customers happy. We live in a world where ignoring a consumer is not acceptable and you will lose credibility over time by doing this. Today’s consumers want a conversation with brands and businesses to understand how and why a product is best for them. Today’s social media campaigns have to be well thought out and planned to truly gain success. How has social media marketing helped and hurt businesses with customer communications? What companies stand out to you as examples of being hurt or helped by their SMM efforts? How has SMM helped you in gaining information about a product or brand? What company do you think does social media marketing well? Why? How does the message of Colossians 4:6 fit into social media today?