What are the Barriers to a Successful rebranding outcome?

This is my masters of Management Dissertation, as clearly stated above I’ll like seeks to investigate the effects of name change from Carlson Rezidor Hotel group to Radisson Hotel Group on the brand equity and Customer attitudes. Font Size 9, Font Verdana , interline 1.5, referencing APA-style^2. Thé secondary research Questions should be very clear. All concepts used in the research should be well defined and a explicit conceptual framework. Good graphs and explanations.

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