Research File Contents Page- write Brief about all Brand Identity- edited text on brand description competitors- Identity, audience,social media, past exhibitions,press ( could be 1 slide or 3- one of overview, and other 2 of 2 gallery descriptions and differences) competitor 1 competitor 2 Situation Analysis-External/ Internal Press Coverage- analyse press Press Release- find past press releases- talk about them and put screenshots interview of industry specialist (Gallery Curator) Current consumer Profile – create mood board Target consumer Profile – create moodboard Past exhibitions/ Events communication Audit SwOT Market Sector Research and Trends Now Gallery X Mowalola Mowalola Brand Description Past Exhibitions or shows current Brand Reputation Brand essence and values Communication Strategies Press (print+digital) Celebrities wearing Mowalola/ Collaborations Bibliography
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