certainty equivalent method

Please answer these questions. This is a discussion post for an online class. can be done in essay form or individually. minimum 2 references, please no investopedia. How are cash flow estimates derived for individual project cash flows? Will all individuals and businesses apply the same certainty equivalent estimates to govern cash flows from given projects? Why or why not? In your explanation you could include a glimpse into risk-adjusted discount rate as described in the same chapter.