Business Brief- Customer-Driven Marketing strategy

Subject: Business Management and Marketing Number of pages: 1 page Description: Design a customer-driven marketing strategy. Integrate established marketing principles into the discussion. Write a business report leading to the development of a marketing plan. Overview For this assignment, you will be paired with a classmate to develop a marketing plan for an innovative new product or product extension. Remember that a product can be a good, a service, or an idea. You will have an assignment each week that will allow you to develop the part of the marketing plan that integrates the concepts learned that week. Action Items Read the Overview of Innovative Product Project. Download the 5-step critical-thinking matrix and consider the questions concerning: Step 1: Identify the problem(s) and uncertainties based on the assigned problem. Step 2: Obtain information on the matrix. Step 3: Make predictions about the future on the matrix. Step 4: Make decisions by choosing among the alternatives on the matrix. Review the Sample Business Brief. Write a 1-page business brief that builds on the marketing plan for your innovative product by integrating the marketing concepts learned in this week. Please note, this brief should focus on Week 2: Design a customer-driven marketing strategy. Reviewing your instructors grading feedback from your previous weeks graded assignment. Make any revisions to last weeks assignment that are needed to continue to build your marketing plan. (NOTE: These revisions will not be submitted at this time, but should be integrated into the final academic paper marketing plan due in Week 6.) Integrate the relevant concepts from this weeks assignments into your 1 page brief due this week. Also, begin each weeks business brief with a brief 1-2 sentence reminder of your innovative product idea. Attach your prior weeks graded paper as an appendix to your current weeks paper. You should consider this prior grading feedback as you prepare the current weeks assignment, but you do not have to make revisions to the prior paper until you submit your synthesized final Week 6 academic paper marketing plan. DUE TODAY

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