Communicating Social Responsibility Through a Press Release

Submit a draft press release. First, find a social initiative with a global aspect from a company you find on CSRwire: The Corporate Social Responsibility Newswire. Review several of the press releases that are included on this site and then think how the coffee retailer in the final project could effectively use a press release to disseminate positive messages about its commitment to fair-trade initiatives. Create a draft press release about this commitment and any steps the company is taking to ensure fair-trade practices. Use the following resources to assist you with creating and formatting your press release: • The 6 Essential Steps to Writing a Killer Press Release • Press Releases: Format Critical Elements Hook and Headline Creates a Public Messaging Solution Without Industry jargo Creates Multidimensional Interest by Using Resources

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