Communicating Social Responsibility Through a Press Release

Submit a draft press release. First, find a social initiative with a global aspect from a company you find on CSRwire: The Corporate Social Responsibility Newswire. http://www.csrwire.com/reports Review several of the press releases that are included on this site and then think how the coffee retailer in the final project could effectively use a press release to disseminate positive messages about its commitment to fair-trade initiatives. Create a draft press release about this commitment and any steps the company is taking to ensure fair-trade practices. Use the following resources to assist you with creating and formatting your press release: • The 6 Essential Steps to Writing a Killer Press Release https://www.copyblogger.com/killer-press-release/ • Press Releases: Format https://www.mediacollege.com/journalism/press-release/format.html Critical Elements Hook and Headline Creates a Public Messaging Solution Without Industry jargo Creates Multidimensional Interest by Using Resources

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