ASSIGNMENT TASK: EVALUATE THE EFFECTIVENESS OF JAMIE OLIVER’S MANAGEMENT APPROACH. Consider the content of the Jamie Oliver case study & Professor Ariely’s TED talk. With these sources in mind, write a 1200 words essay, which addresses the following questions: What makes Jamie Oliver’s management approach effective? Which area of management activity is the most important in his management approach? To what extent do Professor’s Ariely’s ideas help us evaluate the effectiveness of Jamie Oliver’s management approach? Assessment Criteria Your assignment will be marked by the following assessment criteria: Evidence of understanding of the Jamie Oliver Case Study, and key ideas contained in prof. Ariely’s TED talk (20 marks) Evidence of further research and use of relevant sources in forming arguments (20 marks) Evidence of application of relevant theoretical management concepts in answering the assignment question (30 marks) Evidence of critical analysis, quality of arguments & clarity of discussion (20 marks) Structure (planning, coherence and logic), presentation (language, grammar, punctuation) (10 marks) https://www.ted.com/talks/dan_ariely_what_makes_us_feel_good_about_our_work

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