HIMALAYA SHAMPOO: BUILDING A DIFFERENTIATED BRAND IMAGE

The case analysis should be around 400-500 words and should cover the following questions: 1. How would Himalaya develop a differentiated brand image, keeping in mind the competitive brands (herbal and non-herbal) already in market? 2. How would Himalaya build its brand image, taking into consideration the existing brand beliefs of consumers with regard to herbal and non-herbal offerings?