How can organisations develop a successful social media strategy in the international business environment?

The complete title: Globalisation, e-strategies and performance: How can organisations develop a successful social media strategy in the international business environment? What has to be done is only writing the Introduction and the Literature review part of an essay. I will attach a file, where more information is given. However, the important thing is that 5 major articles have to be chosen, which have to be scientific, and then it has to be done a revision of previous works. Harvard referencing has to be done, both in text and as bibliography. So, 5 articles have to be analyzed, one of them must be the “favorite”, which means that this will be the main idea that I’m trying to build my essay on.