Just: Positioned to Target Mainstream Tastes? UVA-M-0956

The following sections are required in a written case analysis: – Exec summary – Problem/issue statement – Recommendations – Rationale: to include – situational analysis, alternatives, and evaluation of alternatives – Action Plan – Exhibits (SWOT, PORTERS 5 forces, etc) – appendix – 10 pages maximum (double spaced) – the case is about a plant based company (Just Inc.) who needs a marketing strategy for the future success and sustainability