Marketing Plan: Product Identification and SWOT Analysis

This week, you will be creating components of your capstone marketing plan assignment. You will then finish your plan in Week 5. Using the company you selected (NETFLIX) for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against. Guided Response: Create a minimum 750 word APA style formatted Word document that includes at least 1 scholarly resource from Ashford’s online library in addition to the course text. The Scholarly, Peer Reviewed, and Other Credible Sources table (Links to an external site.)Links to an external site. offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment. Your document should contain paragraphs that cover the following topics: •A description of your selected company/brand •The core products/services they offer •A brief history •Key current competitors •A SWOT analysis •The product or service line you want to develop a marketing plan for and a SWOT based argument for why it warrants marketing investment