Scrapbook of ideation, problematisation, positioning proposition & customer segments

Scrapbook of ideation, problematisation, positioning proposition & customer segments (1000 words). (Scrapbook should make use of visual aids and text as appropriate)For Coursework 1, you will be assessed according to your ability to produce a well- considered idea that is realistic, viable and feasible in the light of your skills and knowledge and the current business environment. There must be a need that your business will meet and you will be able to clearly identify your target customers. You will also have a clear positioning proposition and a USP.

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