Team Project – Social Media Marketing Plan or Sponsorship Proposal

INSTRUCTIONS 1) Select a large, recurring sports event from a tourism perspective. 2) Research a major city that you think would be a prospective host location 3) Develop a plan/proposal using the format to be provided (under separate cover) CONSIDERATIONS A. How many overnight stays may be attributed to the event? B. What are the tourism impacts on the host city? C. How will sport tourism consumer spending generate revenue streams? D. Discuss the role and influence of media coverage and perceptions. E. Review the bid specifications for your selected event (see website of governing body). F. List examples of potential sponsors, vendors and consumers. G. What are some of the possible impacts on residents (negative and positive).

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